Diageo PLC logo

Diageo PLC

LSE:DGE (UK)   Ordinary Shares
£ 23.53 (-0.11%) Nov 29
17.27
P/B:
6.62
Market Cap:
£ 52.28B ($ 66.58B)
Enterprise V:
£ 68.58B ($ 87.35B)
Volume:
2.66M
Avg Vol (2M):
3.67M
Trade In:
Volume:
2.66M

Business Description

Description
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.