Canada Goose Holdings Inc Annual Shareholders Meeting Transcript
Good morning, everyone. This is Dani Reiss, Chairman and Chief Executive Officer of Canada Goose. On behalf of our management team, Directors and employees worldwide, it is my pleasure to welcome you to our Annual Meeting of Shareholders.
I, first, want to take this moment to say how proud I am of our team. The dedication, energy and resilience of our employees and (inaudible) this year has helped to drive our [success]. Despite the challenges in today's environment, we closed the year with record sales breaking the $1 billion mark for this first time. This is a testament to the craftsmanship and functionality of our product and the strength of the brand.
Throughout the year, we've also made incredible progress against the key pillars of long-term growth. The first is continuing to grow our direct-to-consumer mix overall. Since opening our first e-Commerce site in Canada in August of 2014, DTC revenue has grown to represent over 67% of total revenue.
Secondly, increasing penetration in key markets. While maintaining
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