Q3 2024 Ashland Inc Earnings Call Transcript
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And everybody is really focused on the innovation platforms and the sustainable attributes that we have in the innovation is in two parts. one is continuing to innovate within our existing products in our core technologies, and then also the launch of our new technology platforms and online. It's nicely with the environmental social governance objectives. So all of these objectives are coming together. It's all about finding that right balance there.
And when you when you lay out the objectives of what you're trying to achieve, design that into the process, redesign that into the product with a platform, you now have essentially a back book where you can tune in modify that platform. So you can take something that has a certain structure to it. And it has a certain different chemical features to be in Azure test with customers. You can tune that from that product, that platform in terms of increasing a certain feature decreasing a feature because they are sustainable and they are scalable and we can make all these different
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