Bilibili (BILI, Financial) shares rose 1.48% in pre-market trading, reaching $19.15. This increase follows reports that Alibaba's Taobao has expanded its live streaming sales channel to Bilibili. Zhejiang Taote Software, a subsidiary of Alibaba, recently launched a verified account named "Taobao Seconds Kill" on Bilibili to conduct live streaming sales.
The products sold through this channel include items from Taotian Group's Daily Specials Factory and brands such as Chow Tai Seng and Chayan Yuese.