Nov 07, 2024 / 01:30PM GMT
Christopher Hufnagel - Wolverine World Wide Inc - President, Chief Executive Officer, Director
Assortments with the goal of evolving consumers' perceptions of the brand and driving sell through as a result of our proactive approach. The brand again accelerated share gains in the hi category in the US last quarter.
Merrill's created traction on the lifestyle side as well successfully testing new products with several influential retailers outside the US. The brand was up mid 10s in IMA and drove mid single digit growth in Asia Pacific in the quarter in part due to the execution of our key city strategy in Tokyo with brand activations in our Shibuya Square scramble and Harajuku stores.
Looking ahead to 2025 Merrill plans to launch its most innovative franchise to date in January. The All New Speed Arrk Collection led by the award winning Speed Arrk Serge Boa last week named one of time's best new inventions of the year.
It employs advanced materials and the brand's new Speed Arc platform including its float pro plus super critical foam and a stabilizing flex plate.
The
Q3 2024 Wolverine World Wide Inc Earnings Call Transcript
Nov 07, 2024
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