Adidas has reported a robust sales increase in the Greater China region for the third quarter. Sales surged by 9% to €946 million (approximately $1.02 billion), compared to €870 million from the same period last year.
In North America, although overall sales decreased by 7% to €1.36 billion, there was an uptick in sales when excluding the Yeezy product line. This indicates a positive trend in underlying sales performance for the region.
Earlier in the month, the German sportswear company released preliminary data for the third quarter and revised its annual guidance upwards, highlighting optimism in its business outlook.
