The Trade Desk (TTD, Financial), an advertising technology company, has announced the launch of its new streaming TV operating system, Ventura. This innovative OS is set to collaborate with smart TV original equipment manufacturers and other streaming TV aggregators for deployment.
Ventura represents a significant advancement in streaming TV operating systems, addressing several key issues prevalent in the current mainstream market. These include an inefficient user experience, an ineffective ad supply chain, and conflicts of interest in content delivery. The new system has already garnered substantial industry support.
The Trade Desk anticipates that original equipment manufacturers and other streaming TV aggregators will begin deploying Ventura as early as next year.
