According to DoorDash Canada’s first-ever Community Impact Report, all three audiences that are key to connecting communities have experienced positive impacts: merchants, Dashers who make the deliveries and consumers.
Based on data collected in 2023, the report indicates local and family-owned merchants that use DoorDash are likely to show better revenue growth and build loyalty with an expanded base of customers, with one in 10 companies saying they would not be in business anymore if not for DoorDash. Meanwhile Dashers overwhelmingly appreciate the flexible earning opportunities it provides and consumers note they get convenient access to the best of their neighbourhoods.
“This report illustrates the tremendous impact that DoorDash has on the diverse communities where we operate across Canada,” says Shilpa Arora, General Manager of DoorDash Canada. “DoorDash is a platform that supports a wide range of merchants in growing and expanding their businesses, gives Dashers from all walks of life flexible earning opportunities, and is making the lives of Canadians more convenient.”
Overwhelmingly, results indicate that when DoorDash is in local communities, businesses grow, consumers access what they need more easily and workers have the flexibility they need to pursue their financial goals.
- Fostering Business Growth — Nearly three-quarters of businesses surveyed on DoorDash agree that the service helps their business improve their overall revenue, and one in 10 say if not for DoorDash, they would not be in business today. A third of Canadian businesses on DoorDash say it is crucial to their business’ success.
- Building Customer Loyalty — Nearly three-quarters of DoorDash’s consumers (73%) used the app to order from restaurants they would not have otherwise tried, and of these consumers nine-in-10 ordered from them again and 45% subsequently visited the restaurant in person.
- Creating Earning Opportunities — DoorDash creates flexible earning opportunities, and nearly all Canadian Dashers (97%) want to protect their ability to choose when, where and how they work — and more than half say they would stop dashing if they lost this flexibility.
- Making Life Easier — More than nine-in-10 (93%) consumers agree DoorDash reduces the burden of cooking when they don’t have time.
Data presented in the report was compiled through independent surveys of Dashers, merchants and consumers, internal metrics and data on the impacts of DoorDash on these audiences and underserved communities, and case studies of independent merchants that explore the benefits of partnering with DoorDash through a qualitative lens.
Setting up Local Businesses for Success
DoorDash partners with tens of thousands of businesses across Canada, connecting them to millions of customers with efficiency and ease. Many of them are small and family-owned businesses, with nearly 80% of businesses surveyed having only a single location, and almost half (47%) have fewer than 10 employees.
- One-in-three merchants say DoorDash is critical to the success of their business. If not for DoorDash, 11% of merchants say they wouldn’t be in business today.
- 72% say DoorDash minimizes the time, cost and logistical burden of providing in-house delivery.
- 64% say third-party delivery frees their time to concentrate on building their business.
- 64% say DoorDash helps them gain insight into customer preferences and trends.
Flexible Earning Opportunities
DoorDash is helping Canadians achieve their financial goals, and empowers them to do it on their own terms. Dashers surveyed like to be able to work when they choose, and for how long they want without a boss telling them when and where to show up for work. That kind of flexibility allows them to have other work and responsibilities — the average Dasher spends less than four hours per week on delivery, and 90% deliver fewer than 10 hours per week.
- 86% of Dashers have another full- or part-time job, are self-employed, students, stay-at-home caregivers or retired.
- 93% of Dashers agree dashing provides more flexibility compared to other jobs they have had.
- 68% say dashing helps them meet their financial goals.
Making Life More Convenient
Life is busy, and DoorDash makes it easier for people to spend time doing things they enjoy instead of sweating over a meal or running errands. It is estimated that DoorDash saved Canadian users 30 million hours in 2023. But DoorDash is also there in times of need. Nearly half (47%) used DoorDash to purchase essential items when they were unable to shop in person, and almost 1 in 5 (18%) use DoorDash because they were too sick to leave the house or are living with mobility issues.
- 93% agree DoorDash reduces the burden of cooking when they don’t have time.
- 83% say DoorDash gives them more control over their time.
- 73% use DoorDash to order from stores/restaurants that are too far away.
DoorDash connects millions of people with local businesses, businesses with customers and Dashers across the country with flexible earning opportunities. For more information on the 2023 Canada Community Impact Report, please find the full report here.
For more information, please visit Doordash.com or join the conversation on Instagram @doordash_ca.
About DoorDash
DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favourite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: The local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
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